CNN – Reports – on a new controversial Public Service TV Announcement for breast cancer awareness as being too sexy for most viewers. The ad shows a beautiful woman wearing a bikini strolling around a public pool with people starring at her bosom with the caption “You Know – You Like Them – Now It’s Time – To Save the Boobs – Breast Cancer, is the leading cause of cancer death in young women ages 20 – 49. In support of rethink breast cancer.”

Reaction has been mixed, however, the target audience to this ad was addressed to men specifically. Often times, when women discover an abnormality in their breast, they are afraid to get it checked by a medical doctor. However, they are likely to confer with their husband or boyfriend and ask whether they should do so. The hope is that informed men will help women to make the right decision and get themselves checked even if they notice anything slightly out of the ordinary. Early detection is the key.

Learn more about breast cancer prevention from the Breast Cancer Prevention Fund.