2013 has come and gone and the list of who’s who in plastic surgery have been added to the record books and the results are in. According to the American Society of Plastic Surgeons (ASPS) more than 15.1 million cosmetic plastic surgery procedures were performed. This number is up by almost three percent from 2012.

Breast augmentations continue to lead as the most popular of cosmetic plastic surgery procedures followed by rhinoplasty’s or nose jobs. However, the brazilian butt lift is quickly gaining in popularity with a nearly 58 percent increase over 2012. This particular procedure has the largest increase of all cosmetic plastic surgery procedures from the previous year which bars the question of why are so many women undergoing plastic surgery to enhance their rear-ends.

The answer can be somewhat subjective and most likely lies in with the media and social networks. We are often bombarded with selfies of famous stars showing off their derrières to the public. Besides some of the more famous tooshies the media bombards us with are Kim Kardashian, Beyonce and Jennifer Lopez with some new and upcoming newbies like Jen Selter. They have becoming internet sensations for their smooth round bottoms.

Though some admit that it takes a lot of hard work to keep up the look of their buttock, new surgical techniques have allowed plastic surgeon’s to reshape the buttock by using fat transfer. This is a procedure where fat is harvested from other parts of the body like hips, abdomen and thighs and then carefully separated to be injected into the buttock areas to enhance it’s appearance and make it more prominent. Surgery typically takes a couple of hours to perform and may take several months to see full results.

Other procedures can include buttock implants, usually made with silicone, that are inserted into each cheek. This surgery can be somewhat painful, has a fairly high risk of infection and can cause implant displacement as shown in the video below.

Buttock surgery, if not performed by a qualified plastic surgeon has a high risk of failure so choose your surgeon carefully.

To know more about brazilian buttock lifts, Dr. Park offers consultations in his Upland, CA office.